The Holiday Resort
Pattaya, Thailand · 150 rooms
- Occupancy (19.89% → 49.34%)
- +148%
- RevPAR (166 → 339 THB)
- +104%
- Total Revenue
- +103.8%
- Revenue via Online Channels
- 55%
01 · The situation
Where the property began
The property had just opened and had parted ways with its previous management after poor results. Its online setup was broken. Expedia and Trip.com were blocked, Agoda was dominating at rock-bottom rates, and nothing connected online and offline operations.
02 · What we did
Hands-on, across every channel
We audited every OTA channel. We replaced weak photography with professional photography and copy, and closed content gaps to reach 95%+ property page scores across Agoda, Booking.com and Trip.com. We unblocked Expedia and Trip.com, corrected rate parity, and set a full pricing strategy (rates, discounts, accelerators) based on competitor and sales-data analysis.
03 · The result
What changed
First 30 days documented results: Occupancy surged from 19.89% to 49.34% (+148%). RevPAR increased from 166 to 339 THB (+104%). Room nights climbed from 581 to 1,441. Total revenue rose from ฿485,716 to ฿989,967 (+103.8%). Online channels alone brought in ฿678,164, accounting for 55% of total property revenue.
“The previously blocked channels started producing real revenue: over the engagement, Trip.com/Ctrip delivered 274 room nights (฿195,761) and Expedia generated 86 room nights (฿66,218).”
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